Market Research
Today we are talking about market research. Market research is the process of assessing the viability of a new good or service through research conducted directly with the consumer. This practice allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product. Market research may be conducted by the company itself or by a third-party company that specializes in the market research field. It can be done through surveys, product testing and focus groups.
The purpose of market research is to examine the market associated with a particular good or service to determine how the audience will receive it. This can include information gathering for the purpose of market segmentation and product differentiation, which can be used to tailor advertising efforts or determine which features are seen as a priority to the consumer.
A business must engage in a variety of tasks to complete the market research process. It needs to gather information based on the market sector being examined. The business must analyze and interpret the resulting data to determine the presence of any patterns or relevant data points that it can use in the decision-making process.
A company that was considering going into business might conduct market research to test the viability of its product or service. If the market research confirms consumer interest, the business can proceed confidently with the business plan. If not, the company should use the results of the market research to make adjustments to the product to bring it in line with customer desires.
"RESEARCH IS WHAT I'M DOING WHEN I DON'T KNOW WHAT I'M DOING."
WERNER VON BRAUN
"THE OLDER I GET, THE LESS I LISTEN TO WHAT PEOPLE SAY AND THE MORE I LOOK AT WHAT THEY DO."
ANDREW CARNEGIE
"IMAGINATION IS THE HIGHEST FORM OF RESEARCH."
ALBERT EINSTEIN
Запоминаем:
market research - исследования рынка
viability - жизнеспособность
survey - опрос
product testing - тестирование продукта
focus group - фокус-группа
market segmentation - сегментация рынка
product differentiation - дифференциация продукта
to tailor - специально приспосабливать
resulting data - итоговые данные
adjustment - корректировка
to bring it in line with - привести его в соответствие с
