Blue Ocean Strategy
We are talking about Blue Ocean Strategy (Стратегия голубого океана).
Time Management
We are talking about time management (тайм-менеджмент, управление временем, организация времени).
Market Research
Today we are talking about market research. Market research is the process of assessing the viability of a new good or service through resea
Rebranding
We are talking about rebranding, the process of changing the corporate image of an organisation.
Unique Selling Proposition
How to make your business memorable and to stand out from competitors? We are talking about USP.
Evaluation
We are talking about the project evaluation. Evaluation means to assess whether your project has fulfilled its aims or not.
Persuasion vs Manipulation
We are trying to understand the difference between manipulation and the eminently finer art of influence through persuasion.
Attracting the Right Customers
If your take the time to review your customers, you will find that they are not equally valuable. A good strategy aims to identify and targe
Pricing
We are talking about pricing and pricing strategies. After reading, try to answer the question, "What pricing strategy did the witch us
Competitive Advantage
We are talking about the competitive advantage. How the company stands out among its competitors and wins more business.
