Even or Odd?

Do you know that our custom of giving odd numbers of flowers for joyous events like birthdays and weddings, while displaying even numbers of flowers at funerals seems like a strange prejudice for the British? Something like a quirk of the mysterious Russian soul.

The only reason an Englishman would prefer a bouquet of an odd number of flowers would be exclusively in the more successful composition of such a bouquet. Arranging flowers in an odd numbers can ensure that the bouquet is shaped in a pleasing way, with a central focal point. The rule of three in design and photography is based on similar principles: odd numbers in designs create movement and fluidity, and pull the eyes focus.

If an Englishman in love remembers the language of flowers, the number of the latter in a bouquet becomes particularly significant with roses, where each number given to a lover has a different meaning. A single rose means ‘I love you and only you’, while two roses represents the two people in a relationship. Sending the traditional dozen red roses is a sign of completeness and stability in the relationships, representing the twelve months of the year when you’re thinking of your partner.

However, of course, all these matters more to the florist and the marketing manager of a flower shop network. An average Englishman will simply buy either a mixed bouquet or a bouquet of roses sold in quantities of 5, 10, 15, 20, etc. So, the point here will be only in price. No subtext or hidden meaning.